An Introduction to Guest Posting
Intro
So let's dig in. We are talking about made positionings. The publishers have to approve this material. There's an editorial gatekeeper. Once again, yes/no? Do we want to release? Do we not?
We're talking about real websites with real audiences. We're talking about versatile format. Again, really much we want to highlight the publishers that we're talking about here get their earnings from sales.
We're not talking about any circumstance where you have to pay money in order to get in front of somebody's audience. I want to point out we're not always talking about op-ed scenarios here.
Now you're going to be able to reveal seo company your competence, but you're going to be 2nd fiddle. You have actually got to put the publisher themselves and their interest in sales. That's the publisher benefit that you're going to be highlighting when you approach this group.
Why visitor posts?
Now, why guest posts? Well, guys, there's an enormous amount of visibility and reach here. Look at the pyramid. Now, this is representative of a lot of markets typically, where we have actually got 95% of the publishers are releasing to get sales, 4% that are objective based and are supported by taxes, tuition, donations, subscriptions, etc
. We've got the 1% ad supported. There are many publishers out there trying to offer in your vertical, in your customers' verticals, in your target vertical if you're internal, and there's a great deal of disaggregated reach there. There's a lot newsletters out there, a lot of social networks followings out there, folks, that you might be working to get in front of.
You have a lot more topic and context control when you're releasing on these kinds of sites, when you're seeking publishing on these websites. Once again, if you're looking at the tax, tuition, donation, and membership supported swath here, the 4%, you can in some cases have topics where you can discuss sales or discuss a sales page.
More often you've got to really focus on the publisher's mission, why are they publishing. They're on an objective, therefore they're supported by something besides sales. Last but not least, of course, if we're talking about digital PR or any kind of traditional media focus or PR effort, they want content that's going to drive page views.
Anyhow, you're much less able, at that point, to connect into your sales pages. Again, what we're talking about here or one of the advantages here rather links to sales pages, which of course is going to enhance the rankings of your sales pages.
How to guest post.
Now why is that much easier in this context, in the context of helping another person offer? Well, let's dig in and talk through the how, and you'll see also what makes that possible.
Finding publishers.
Mostly we're talking about finding publishers with whom you have top-of-funnel overlap, where some of your top-of-funnel topics, the pains that your potential customers have and the discomforts their potential clients have are comparable, interrelated.
Perhaps we're talking about audience overlap. Possibly we're talking about market overlap.
So in the SEO area, all of us have our favorite tool stack, the tools everybody uses, Moz for example. Well, if you're offering into that, if you're an agency like Citation Labs, it may make sense to work and attempt to get some presence on a SaaS tool in the SEO space.
Let's work here a bit longer however, stick on this one a little bit longer and think about unbundling the stack in different verticals, due to the fact that this is truly at the heart of the process and the approach. Let's think about you're a real estate agent.
So within your stack or your industry and definitely within your place, there are going to be some roofing contractors too, and a handful of these folks are going to have blog sites. Not all of them, however a handful will. So you're going to approach a roofing professional with a subject such as 10 factors to repair your roofing before you put your house up for sale.
Now, this resolves a roofing professional issue, does not it? It's factors to purchase roof services. It offers you a chance to talk about your competence as a real estate agent and what effect roofing system condition might have on the sale of a house.
Let's enter into this one here, industrial ovens, let's say those brick ovens for pizza. We're taking a look at somebody in the flour area. Maybe they've got some natural flour. Well, you're going to write them a guide on why you need to use natural flour in your pizza dough for your pizza restaurant, the difference that natural flour can make on the outcome of the quality of the dough, of the crust.
You're going to talk to temperature effect on natural versus not organic, if there is. There may not be, but let's simply for the sake of this assume there is. You're also going to have a fantastic possibility to link to your commercial pizza ovens.
If you're on a site that offers flour into the restaurant space, well, it truly makes good sense for you to have some presence there. Let's say you sell mobile phone and you're thinking of the fitness or health space. So you can pitch something.
You've got 10 apps that augment your physical therapy. Once again, you're putting them first, due to the fact that you're talking about enhancing services or work that's currently going on, which is kind of presuming that somebody would be their customer, would choose to go to this physical therapist, or would pick to attend yoga classes at this particular studio.
So this is what we're speaking about when we think of or discuss unbundling this stack. You view as we develop subjects that we would pitch, we're putting the publisher initially. Constantly putting the publisher initially and acknowledging the factor that they release.
Hone your pitch.
They release due to the fact that they want to offer services and products. You're believing about subjects and formats that are going to support that and that overlap with what you're offering and how you're functioning. Try and get calls to action for your publisher into the title.
We might modify this one. 10 reasons to repair roofing prior to sale of home. No, 10 factors to call a roofing contractor before you put your home up for sale, or 10 reasons to call a roofing contractor now if you're going to put your house up for sale in April.
So once again, you're truly taking a look at sharpening your pitch for the desired purpose of this publisher group. You're believing beyond the short article. We discussed it a bit, mentioned this earlier. You're thinking about FAQs. You're thinking of glossaries.
Check out different formats.
What other formats could be strong, prospective formats? An infographic, a little, little infographic. Any of these might be explained or supported through the use of graphics. Again, this is the type of file or pitch that could be truly effective, because the publisher is going to see instantly how it could benefit their sales, the reason that they release.
Keyword research.
You're an SEO, right? You're going to lean into keyword research study on your pitch. Hey, it looks like you're not ranking for a few of these terms in your location. Once again, there requires to be overlap for these terms and with what you're trying to offer it or with what your subject needs to be.
But if you've got some basis behind your pitch, some keyword research study to support your topic and why it's going to benefit the publisher, you're miles ahead of anyone else who is pitching them.
Assist promote.
Then you could even provide some promo. You're going to link to it from another placement if you get another one. You're going to put it up on Twitter to your following. You're going to discuss it on Facebook, etc. Maybe even buy some ads for it.Fact-based citations. Now among the key pieces here, it's type of concealed down here at the bottom. You're going to ensure that when you're linking to your pages on your site, you're doing it in the context of a fact-based citation. Ideally you've got something on your sales page, we call it a citable component, that's fact-based, preferably your own data that supports a purchase choice eventually.
For example, if you know that your ovens do best with natural flour at 412 degrees rather of 418 and you have actually got the information to support that, well, that's an excellent place and reason to connect back to your oven page that would have that information point mentioned on it.
You're finest served by connecting in a justifiable manner, and that's specifically when we're talking about data and we're talking about some kind of citation that requires to be linked, where the link is absolutely obligatory, a quote.
Once again, this design or this approach has to be supported by citable aspects living on your sales pages or whatever page you're connecting to, if you choose to go this path and not necessarily do sales pages.
Conclusion.
That's our method to guest publishing on sales-supported publishers. Provide it a shot and let me know how it goes.